Bem came in with logo marks and colors, and we're looking for an identity to call home. After doing some research and inspiration exercises, we came up with this concept, which I absolutely love.

That recurring blue square feels like it could carry the whole brand on its own eventually. Did bem come in already sold on going this abstract, or did you have to build the case for it internally?

An Etruscan black-figure bowl reimagined as a 60,000-seat football stadium. The idea: the vessel was already a stadium — a deep bowl with a procession of animals running around it, made to be read in the round. It only needed scaling. I kept the silhouette exactly (widest at 60% height, narrow footring, roof flaring past the belly) and made the undercut real with a raking diagrid over a recessed plinth. The one rule was that the ornament had to be built, not printed: glazed terracotta and precast for the cream ground, anodised aluminium inlay for the animals, perforated Corten for the red wings, brushed bronze for the banding. Inside, the same creatures are rebuilt as woven steel cages that glow under floodlight. The film is one unbroken 30-second move from the plaza, through the frieze, up to the aerial, down through the roof into a live match, and in to a single sphinx. Flore Project Link: https://app.flora.ai/join-project/8cb7204e-68ac-45c4-a702-478c3a852f96 Met Art Link: https://www.metmuseum.org/art/collection/search/256846 #floramuseumchallenge

See how made this in Flora