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With a portfolio spanning sports, web design, illustrations, and merch design, I would really appreciate constructive criticism on how to properly organise my portfolio so it's more tailored to conversion rather than just a general design showreel.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Does a portfolio with 20+ projects signal range or confusion? 🤔
I've been sitting with this question about my own work.
(need your help at the end)
My portfolio currently has 20+ case studies across Framer, Kajabi, Shopify, and Wix Studio, spanning e-commerce redesigns, coaching platforms, creator sites, and membership builds.
Here's my honest tension 🫢
I'm a CRO & web design specialist, but the breadth of tools and client types could read as "I'll build anything" instead of "I solve this specific problem."
I'm putting one case study under the microscope: the FjØRD Store Redesign, full e-comm store, Klaviyo/Shopify scope, with a growth strategy layer on top.
Here's what I would love your feedback on (pick one):
Does the project title communicate value, or does it just describe the tools?
or
Would you know who to hire me for after seeing this one project?
Project's link.
Drop your honest take. I can handle it 👇
For you I think this comes down more to curation and tweaking than the number of projects. You can present your work in a way that says “I solve this specific problem across multiple platforms” instead of “I do a bit of everything.” Contra doesn't have a way to archive projects,...
I always get questions about what makes a good portfolio and/or Contra profile. These are my personal top tips!
The most important thing, though, is to get lots of feedback. So, I'd love to invite everyone to drop their profile links in the comments and open this thread up as a community feedback space. Share your work and your thoughts/advice for others!!
I recently redid my entire profile (and all of my case studies) using this Contra profile template and am feeling much happier with how it's looking. I'd love to hear your thoughts on mine, too!
profile looking awesome! I love how aesthetic and neat yours is. As a performance marketer, my goal is to combine creative work with real business results/impact - open to thoughts. I know, my main profile hero image needs an update lol https://contra.com/george_poradek_3y2a13s6
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George Poradek’s Work | Contra
View George Poradek’s work on Contra. The Independent-first, commission-free freelance marketplace shaping the future of work.
I don't usually like to complain about clients on here, but the client on this project was an absolute NIGHTMARE to work with ;)
There's truly nothing worse as an illustrator than trying to make an illustration for yourself! I went through so many ideas and styles before landing on this one.
Of course the final design I landed on is the one I was secretly wanting to do from the start. I kept coming up with reasons not to - it doesn't quite match the style in my portfolio, the colors are weird, there's not enough deep symbolism, blah blah... but in the end this was the only design that felt right.
What do you think? How hard is it to design for yourself?
#businesscard #design #personaldesign #branding
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