Sync rents cars in Greece. You pick the car, a local provider brings it to you. The brief was to make them look like they belong in the same frame as the giants, without pretending to be a giant. So the polish went up and the personality stayed. The pink was already theirs. I gave it more room. Greek typography, bold. A frame borrowed from a car's side mirror, which quietly does a lot of the work across the layouts. Small brands don't win by looking bigger. They win by looking more specific.

That last line says it all. Small brands don't win by looking bigger, they win by looking more specific. The Greek typography and the car mirror frame detail are exactly that level of intentional. Really sharp work.