Sync rents cars in Greece. You pick the car, a local provider brings it to you. The brief was to make them look like they belong in the same frame as the giants, without pretending to be a giant. So the polish went up and the personality stayed. The pink was already theirs. I gave it more room. Greek typography, bold. A frame borrowed from a car's side mirror, which quietly does a lot of the work across the layouts. Small brands don't win by looking bigger. They win by looking more specific.