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Everyone's saying reach is down right now.
And the fix going around is "just post more."
I tried it.
In 32 days, we posted 439 times on 10 platforms.
Here's what happened 👇
• Website visitors went down 46%.
• Each post brought about 1 visit to the site.
• 439 posts got us 14 new followers. In total.
More posts didn't fix anything.
They just made the same mistake louder.
What was wrong:
#1 - The posts spoke to people buying templates, not the clients I want.
#2 - They showed nice designs, not results.
#3 - Nobody could disagree with them. So people scrolled past.
Two things did grow that month. Dribbble and Google search.
Neither of them needed more posts.
So we cut. Fewer platforms. Fewer posts. Each one written for one kind of buyer.
I'll share the numbers in a month.
Bottom line: a few posts for the right person beat 400 posts for everyone.
Absolutely agree with you.
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0 to 17,947 Google impressions in about three months.
That is the new Llandeilo Town Council website, which I built in Framer.
Honest caveat: last year's 0 is because the domain only started pointing at the new site on 8 May 2026. Search Console, 10 Jul to 8 Oct, against the same dates in 2025.
This year: 17,947 impressions, 255 clicks.
"llandeilo town council" averages position 4.1. That one search gave 73 clicks, a 74% click-through rate.
Also: the hero video went from 39 MB to 5.1 MB, same footage. The clerk adds news and minutes in the CMS without touching the design. It is bilingual and accessible.
The page for "llandeilo" has 10,324 impressions but sits at position 11. What would you fix first?
If you sell to enterprises, deals feel slow right now.
And the fix going around is "send more emails."
More cold emails. More ads. An AI that sends them for you.
But that's rarely the real problem.
The real problem: buyers decide before they talk to you.
One big survey of business buyers found most of them pick their shortlist before they speak to any salesperson.
And they almost always buy from that list.
Where do they make that list.
On your website. Before you even know they exist.
So more emails just send more people to the same page.
If the page doesn't work, you just get more people leaving.
Here's the fix 👇
#1 - Make it clear who it's for. A stranger should get it in 5 seconds. One voice AI company lists 8 trades right in its menu. A roofer finds roofing in one click.
#2 - Show proof from a company like theirs. Their size, their industry, one real number.
#3 - If you handle their data, show how you keep it safe.
Bottom line: fix the page first. Then send more people to it.
This is the work we do.
We write and design the page your buyers land on. DMs open.
Happy Friday!
As another working week comes to an end, there's something worth thinking about.
Not every improvement in business comes from doing something new.
Sometimes, it comes from paying attention to what you've already built.
The website you launched.
The services you've been offering.
The conversations you've had with potential clients.
The feedback you've received.
And even the opportunities that didn't turn into actual business.
There's always something to learn.
Maybe someone visited your website but never reached out.
Maybe a potential client asked a question you thought your website had already answered.
Or maybe you've been so focused on attracting new customers that you haven't taken time to review the experience you're giving the ones already interested.
These little things can tell you a lot about where improvements are needed.
Growth isn't always about adding more. Sometimes, it's about making what you already have work better.
So before you close your laptop and settle into the weekend, take a moment to reflect.
What worked well this week?
What could have been better?
And what is one thing you can improve when the new week begins?
You don't have to figure everything out today.
Sometimes, recognizing what needs attention is already a step in the right direction.
Have a restful and productive weekend!
What's one lesson you're taking away from this week?
I am Michael Tewogbade, a WordPress Website Designer and Elementor Expert who helps startups, organizations, and service-based businesses build and strengthen their online presence through website design, redesign, development, and optimization.
I create clear, responsive, and user-friendly websites that communicate what a business does, build credibility, improve the user experience, and guide visitors to take action. My goal is to help businesses turn their websites into valuable tools that support growth.
