One of my favorite identity projects from last year. Saylo is a messaging app concept designedOne of my favorite identity projects from last year. Saylo is a messaging app concept designed
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Abdul's avatar
pro
• 16h
One of my favorite identity projects from last year.
Saylo is a messaging app concept designed around the idea of simple, meaningful communication. The logomark combines the letter S with a chat bubble and three message dots, creating a clean, memorable symbol that instantly connects with the brand's purpose.
The accompanying pattern extends the identity, adding a playful yet modern visual system that works across digital and brand applications.
Looking back, it's still one of those projects I'd happily build again.
What's the first thing you noticed in the mark: the "S" or the chat bubble? 💬
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Jasper's avatar
Saylo has a calm confidence to it, the kind of identity that trusts the product to carry the weight instead of shouting. The restraint reads as premium. Was the round wordmark a deliberate counter to how sharp most messaging-app logos try to look?
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