A new visual identity for Pulse.

Pulse is a streetwear and sportswear brand built around movement, performance, and a refined sense of exclusivity. I designed the complete identity from scratch, including a custom wordmark developed from the Satoshi typeface and reshaped to give the brand a distinctive, confident character.

The visual system uses a restrained monochromatic palette of black, deep charcoal, and pearl white. Motion-blurred photography creates a sense of speed and energy while reinforcing the brand’s premium, editorial aesthetic.

The project includes:

• Custom logo and wordmark • Typography system • Monochromatic color palette • Art direction and photography style • Brand applications

A sharp, minimal identity designed to feel active, elevated, and unmistakably Pulse. You can check the complete project in the work section of my profile.