Why I Chose This Brand: Finca Montezuma is my own chocolate farm, located in the pristine wilderness of Dolphin Bay, Bocas del Toro. I chose my own brand because it represents a rare, closed-loop ecosystem where nature and craft are inseparable. From the Howler monkeys & sloths with whom we share the forest to our award-winning truffles, every step of the process happens here. This video is a tribute to the "Slow Chocolate" movement & Panamanian agroforestry.

Narrative: The story is told through "The Journey of the Monkey": from the macro-scale of the archipelago (the map and drone) to the micro-scale of the bean (the harvest and the ganache). It culminates in the validation of our craft (the award) and the face of our brand (the monkey).

Visual Direction: I chose a "National Geographic meets Luxury Food" aesthetic.