1. The Starting Asset Started with just a raw transparent cutout of the glass bottle. 2. The Prob...1. The Starting Asset Started with just a raw transparent cutout of the glass bottle. 2. The Prob...
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Started with just a raw transparent cutout of the glass bottle.
2. The Problem (Beige Background)
I initially placed it on a warm beige background, but the bottle looked like it was awkwardly floating in mid-air. It lacked depth and grounded realism.
3. Grounding & Reflection
To fix the floating effect, I switched to a jet-black background and added a warm gradient across the bottom to establish a clear surface floor. I also researched and built a crisp glass reflection on the surface to make the bottle feel heavy and physically planted.
4. Lighting & Final Polish
To bring atmosphere into the frame, I added a dramatic orange light beam coming from the top-right corner. Then I adjusted the highlights and cast shadows across the glass to match the new directional light source, along with setting up the custom label layout.
Sometimes making a product look "expensive" comes down to how well you control the lighting and environment around it.
Celvana brand identity & packaging for a red light therapy brand launching in the US.
The category is crowded with identical, unbranded panels. Celvana sells precision, so the brand had to look like medical equipment you can trust: clinical, exact and professional.
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