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Designed a mascot and visual identity system for the Spain Fitness Festival. From promotional campaign visuals and competition graphics to expressive sticker packs, every element was created to capture strength, energy, and community while maintaining a bold, cohesive brand across digital and event touchpoints. 🐂💪
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My last minute entry for #RecraftChallenge is GERM.
GERM doesn't have a face, a voice, or any interest in your approval.
He's a bulky, chrome-masked figure who is the mascot behind biggest underground raves known. If you couldn't already tell- neon and black are his favorite. Like the name says: you catch him, and you don't shake him.
Project link: https://www.recraft.ai/project/553e82c7-261b-496e-9b0c-51926d66623c
All of the designs, videos, sticker and figurine were done inside Recraft using Exploration mode, GPT 2 and Seedance 2.
I did enjoy exploration mode because it helped me set the initial silhouette of him that I sketched out further after.
Check the comments for more workflow details.
Let me know what you think🔥
Well done 👍
RORO is a small axolotl-like creature born in the underground world — curious, fearless, and always searching for what lies beyond the next doorway.
Armed with a lantern and endless wonder, RORO travels between dimensions without ever losing itself. That's the whole point.
This is the mascot for RORO — an imaginary t-shirt brand built around one character and infinite worlds.
THE CHARACTER RORO is slate blue with coral-red feathery gills and dark sharp spikes. Slightly mysterious. Slightly mischievous. Completely unafraid. The kind of character you'd recognize on a poster, a sticker, a packaging label, or a tiny thumbnail — and know immediately who it is.
TWO SERIES RORO BRAND:
1. WORLDS — each print places RORO inside a different dimension: ocean depths, crystal caves, alien landscapes, surrealist architecture. The world changes. The character never does.
2. RORO STATES — each print captures RORO mid-adventure: steampunk biker, monster fighter, underground cartographer, volcanic onsen dreamer. One character. Infinite sides.
Together the two series create a brand universe that can expand forever without losing coherence.
Every world has a story.
Such a fun character! I love how you built an entire brand world around one mascot. It feels memorable and full of personality👏
JUMA
Good habits, no bargaining.
JUMA comes from the Korean ajumma archetype: the auntie who is loud, practical, caring, stubborn, and somehow convinced she is always right.
And like any serious ajumma, she comes with a cart. Nobody knows what is inside, but it probably fixes the problem.
Not a soft wellness mascot. JUMA is the one who sees you skipping breakfast, doomscrolling, avoiding basic tasks, and immediately steps in.
Brush your teeth. Eat something. Drink water. Finish the thing. Go outside.
JUMA lives as both a digital and physical mascot. She can nudge you from an app, sit on your desk as a habit object, show up in your bathroom, or take over a billboard.
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