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You weren't investigating ECHO. ECHO was investigating you.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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We rebuilt TechFoundry's website in a week. The brief that mattered most wasn't "make it look good". It was "make ChatGPT and Gemini able to find us".
Buyers ask an AI before they search now. So all 110 pages (26 pages, 80 Aerless™ hardware parts, 4 articles) are server-rendered with real content and structured data a model can cite: Product schema with SKU and MPN on every part, BlogPosting on articles, CreativeWork on case studies, and a robots.txt that lets AI crawlers in.
Three other decisions I'd make again.
1) One hand-coded WordPress theme, three "surfaces": corporate hub, /ai, /aerless. Each gets its own nav, palette and CTAs; the same codebase decides which company you're looking at. No page builder, no front-end framework. Homepage Lighthouse: 98 / 100 / 100 / 100.
2) Leads go where the team already is. Every form posts straight into a Microsoft Teams channel and creates a record in a lightweight CRM I built inside WordPress. Nothing lives only in an inbox.
3) Claude Code and ChatGPT alongside hand-written PHP and JS. That's how one person ships 110 pages in seven days.
What I'd fix on day one next time: reserve space for the animated heroes so mobile doesn't shift layout, and ship an llms.txt next to the sitemap.
If you're rebuilding a site this year: are you designing for AI search yet, or still just Google?
Appreciate the honesty on the mobile layout shift. Are you fixing it with explicit CSS aspect ratios to push that mobile score back above 90?
Behind this ultra-minimalistic header is a whole website we created for Kodilion - come check the full website at kodilion.hr.
Recently tried this poster type ads and seeing the CTR and engagement going higher across platforms
Interesting result. It’s a good reminder that testing different creative formats can make a noticeable difference in both CTR and engagement. Would be interesting to see how the poster-style ads perform over a longer period.
