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Bare Earth — a body care brand made with natural forest extracts like pine oil, mineral clays, and more.
The requirement for branding was grounded + earthy but still modern brand identity, so I leaned into that clean, nature-first vibe for the branding and packaging.
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Connect with clients, get discovered, and run your business 100% commission-free
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Karmae, a fragrance concept exploring the space between earth and atmosphere.
This project started with the idea of balance: reflective chrome, mineral textures, and delicate botanical linework forming a system that feels both grounded and weightless.
The bottle acts almost like a celestial object; minimal, reflective, and constantly shifting with light.
Genderless, atmospheric, and quietly powerful.
Really enjoyed building this world and translating the idea of orbit and movement into something tactile.
More from this project coming soon, including a deeper case study.
This looks beautiful. The chrome bottle with the mineral textures creates a really elegant contrast.
designed to grow, built to be remembered 🔥 brand identity for a restaurant that cooks the old way — with fire. one color. one vibe. full system.
Graphic DesignLogo DesignTypographyAdobe After EffectsAdobe IllustratorAdobe Photoshopfreelancerlifebrandingreturntonature
I want the pattern simplicity
Love the logo
If a brand is built around texture and atmosphere, how should the illustrations respond?
This brand identity belongs to an interior designer whose work focuses on detail, materials, and atmosphere, so the illustration style needed to reflect that same sensibility.
I started by cutting shapes from paper inspired by interior elements, then scanned and refined them digitally before turning them into vector illustrations for the brand system.
Working this way helped keep the visuals distinctive and more textured, which felt important for this identity.
How do you bring texture or craft into your work?
Full project
Love this analog direction 👏
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