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Halloween is about to arrive 🎃
So, I decided to make my next project on theme 'SPOOKY SEASON'.
Designing brand identity for halloween digital products business . PART-1
Name - HAUNTIX
Niche - Halloween digital products
Tagline - 'Printable Curiosities for your Haunted Home'
Check below and tell me how is it ?
The tagline does a lot of the work here, "printable" tells me the product before the logo does. How are you planning to handle the wordmark against the busy cobweb corners in the other applications? A bit of clear space around HAUNTIX could keep it readable at small sizes.
Firstly, thank you for giving me the feedback so clearly. And yes, I have also noticed these mistakes later and you'll see the improved version in part-2 soon. Great catch, I appreciate your clarity. 🙂↔️
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OG ⤙ 01
Two logo concepts for Formosa1 Exotic Car Rentals. Which one wins?
A: bold geometric F1 monogram, car tucked inside the mark. Strong and iconic.
B: car silhouette leads, red wordmark with a speed streak. Fast and clean.
Drop your vote 👇
17 voted
53%
15 voted
47%
32 votes
Closed
Both are great but I feel that was something special in the bottom one that's why I choose it❤️❤️
NICE HUMANS
Making automation feel human.
Context
Nice Humans is a growing automation studio that helps teams streamline how they work. As they scaled, their brand no longer reflected the expertise or the people behind it.
The challenge
The automation market speaks in efficiency, systems and scale, and it often sounds interchangeable. Nice Humans needed to claim leadership in that space while standing for something competitors overlook: automation is ultimately about people.
The approach
Rather than starting with a logo, we started with a positioning: a team that builds for other teams. From there we developed a complete brand strategy, including archetype, tone of voice, verbal identity and a visual language. Each one was designed to balance technical authority with human warmth.
The outcome
A cohesive brand system that sets Nice Humans apart in a crowded category and gives them a clear, consistent voice to grow with.
Great strategy and sleek execution! The visual hierarchy across web and print is spot on. 👏