Genies: Website Design & Development

Genies Inc. is an LA-based AI avatar company building the visual and embodiment layer for AI: characters that look, think, behave, and talk like living identities. Its audience is split between consumers who want to create and chat with their own characters, and developers and enterprises who want to put an AI persona inside their product. The website had to serve both without making either feel like an afterthought.

Huehaus designed and built the site in Framer. We opened with a clear positioning line, "The character layer for any product," then gave each audience its own path: a creator route into Genies Chat and Studio, and a platform route into the SDKs and developer documentation.

Outcome: A site that explains a technically complex product in plain terms and moves each visitor toward the right next step, whether that is chatting with a Genie, creating one, or integrating the platform.