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Damwich — Logo Design & Brand Identity
A bold and playful brand identity created for a modern sandwich shop. The goal was to develop a distinctive and recognizable visual system that communicates energy, freshness, and personality while remaining flexible across different brand touchpoints. The project included primary and secondary logo design, color and typography systems, brand guidelines, packaging, and branded applications. The result is a cohesive identity designed to work consistently across packaging, print, and in-store materials.
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Designed by WaxyWeb.
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EARTHTURN is a ceramics brand I hope to open one day. I'm not a potter. So I used FLORA to help me build the whole branding, from physical product to brand identity mockup around the idea.
FLORA was where I pushed the ideas and a strategy I already had in my head, and tested it until it held. So I'd have more time for the part that actually matters: the brand strategy.
Here's what I kept reminding myself while making the visuals. You create images to sell a product, not just to look good.
So every image should have a job.
It might be a logo evolving: a turning wheel, then fire, then a vessel, resolving into the mark. I wanted the logo to show where it comes from, not just sit there finished.
It might be the slow rotation effect for poster or social media posts, you can realise this effect when someone throws on a wheel, the movement the brand is named after. Not a trending effect that looks cool but says nothing about EARTHTURN.
It might be the close-ups images: the material, the pattern, the piece from different angles. A customer buys what they can see clearly. Pretty from a distance doesn't sell, texture you can almost feel does.
It might be the packaging shots that show the foam and wrapping: the piece protected, not a bare pot sitting alone in a cardboard box. You're not just selling a vase. You're selling care, and a product that arrives whole and unchipped.
That's what making images for a brand really means, not grabbing whatever composition looks nice and calling it done. If you can't say why a visual serves the brand, it's decoration, not design.
Building the full brand system before the pottery skills even exist is a bold order of operations. Now that EARTHTURN looks this real, does it make you more likely to actually go learn the craft, or is this more about seeing the idea through as a design exercise?
Someone asked a fair question on the last post: does this hold up once the shouting stops, or does it fall apart the moment you're not yelling?
So i went and tested it. Website landing page. Website footer. the invoice. Even the CTA system.
Quiet applications, still loud on purpose. Still just a concept, but this is where we find out if it's real.
@Artur Mikhov this one's for you.
Curious if it holds up or if it's still a costume?
#BrandSystem #BrandIdentity #DesignConcept #BrandDesign #VisualIdentity #CreativeAgency #BrandStrategy #UXDesign #DesignDetails #BrandConsistency
Respect for actually going and testing it!
The invoice and the footer hold up. Mono type, one asterisk, barely any copy, and it's still unmistakably the same brand. That's the proof.
The buttons and the strips still lean on slogans a bit, so I'd try one voice line per surface and...