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Aycha
Corporate Identity · Candles and Diffusers
2026
Aycha was looking for an identity that would live up to its product: more refined, more feminine, and with a presence that didn't depend on trends. The process was collaborative with the client, first defining the brand territory before touching on form.
Role: Creative Direction and Design
The conceptual starting point was the lotus flower, worked through abstraction. Rather than a descriptive representation, the symbol was resolved with clean lines and balanced proportions, so that the delicacy reads in the construction itself rather than in the detail.
Typography and the color palette complete the system: they accompany the symbol with measured contrast and generous spacing, conveying elegance and sophistication with a timeless result, applicable consistently across packaging and communication pieces.
Deliverables: logotype, typographic system, color palette, packaging, and brand applications.
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