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There’s a certain kind of project that makes you believe in the idea almost as much as the founder does.
InsiderAI was one of those.
When the founder came to me, he brought an ambitious product idea shaped by years of experience in the crypto market. He knew the problem from inside the industry, and that made our conversations about the product especially interesting.
The challenge was to take something technically complex and make its value clear almost immediately.
The website needed to explain what InsiderAI actually helps traders see, answer the questions and doubts they would naturally have, build trust, and ultimately turn interest into a conversation with the team.
And it couldn’t feel generic.
We wanted something bold and visually distinctive, but every creative decision still had to support the main goal.
So before getting into the interface, we went deep into the audience: what traders struggle with, what they question, what they need to see before they believe the product, and what could stop them from trying it.
That thinking shaped the whole experience, from benefit-led explanations of smart money, volume, liquidity and risk signals, to professional proof, direct answers to objections, and a simple path to free access.
I worked across the UX structure, visual direction, responsive design, and Framer development.
The result is a website built to stand out, but never at the expense of clarity.
That balance between attention and understanding is where the real work happens.
For InsiderAI, a real-time crypto market intelligence platform, I designed and developed a conversion-focused website that turns complex trading data into a...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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