A bold and visually immersive pitch deck for Bunzilla, showcasing the burger brand’s distinctive ...A bold and visually immersive pitch deck for Bunzilla, showcasing the burger brand’s distinctive ...
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A bold and visually immersive pitch deck for Bunzilla, showcasing the burger brand’s distinctive street-style identity, bold flavor concept, and explosive branding.
The deck highlighted the brand’s business model, market potential, and scalability through impactful visuals and strategic storytelling, creating a polished, investor-ready narrative for growth and expansion.
Criter.AI: Pitch Deck Cover, Two Design Directions
For an AI immigration advice platform serving Australia, I explored two cover directions to test how tone changes perception.
Direction 1, Olive gradient: warm, human and trustworthy, with a rounded image card and gold accents.
Direction 2, Dark and neon: high contrast, modern and investor-ready, with a bold split layout.
Both keep the brand mark, the tagline "Your Criteria, Our Intelligence" and the hero imagery, so the difference is purely in the design language.
Scope: pitch deck cover design and visual direction
Tools: Figma, PowerPoint, etc.
Available for pitch decks, presentations and brand design. Open to new projects.
Contra tags: , Presentation Design, Graphic Design, Branding, Startup Design
Direction 1 is definitely the stronger choice from a brand positioning perspective. The olive gradient and warm palette establish immediate credibility and psychological safety, which is paramount for an AI-driven immigration service. While Direction 2 offers great high-tech...
Minimal for me. The W drawn as a winding mountain path is doing double duty, letterform and route in one, exactly what a travel brand wants. Bold is clean but the swoosh W tells a little story before you read a single word.
What would you say about a Bold, Intentional and exciting burger and Sandwich brand ?
For me one of the most interesting aspect of this project is coming up with a suitable colour and creating consistent engaging and approachable design directions.