Nuri Tea Co. Meet the Little Spirit Behind Every Cup

The Idea

Nuri Tea Co. is a fictional premium herbal tea brand built around one belief: the gentlest things, tended with care, become magical. And at the heart of it lives Nuri, a tiny forest spirit who tends the tea and glows with joy at the very first sip.

Character Brief

Nuri is the tiny garden spirit of Nuri Tea Co., a hidden evergreen glade where every leaf holds a wish. Shy but quietly brave, she wears a crown of crystal leaves and tends the tea plants at dawn, gathering dark-green dew-pearls she believes give each blend its calm. As the face of the brand, she appears on every jar, pouch, and poster, a reminder that small things, steeped gently, turn into something magical. Her signature secret: when she is truly happy, her crystal leaf-ears light up in a soft mint glow. Soft-spoken, endlessly curious, and always a little sparkly at the edges.

Name: Nuri Role: Garden spirit and mascot of Nuri Tea Co. Personality: Shy, curious, playful, quietly magical

The Signature Colors

Mint Green, Dark Emerald, Pearl Cream. Cool, calming, and botanical. The palette belongs to Nuri and nothing else.

The Name-Logo

A custom "Nuri Tea Co." wordmark in soft leaf-shaped serif lettering, paired with a crystal-leaf-and-pearl symbol drawn straight from Nuri's own crown, so the character and the mark are unmistakably one family.

The World, Applied

One character. Endless contexts. Always unmistakably Nuri.

Packaging: tea jars and stand-up pouches ("Jade Leaf Serenity") Dreamy product mockups: crystal-altar and floating editorial scenes Posters: from a soft testimonial to a bold "Where Every Sip Feels Like Magic" hero Social posts: benefits, testimonial, and a dark-mode "Magic Brews in the Quiet" Logo system: wordmark plus standalone symbol across touchpoints Motion: a short cafe clip where Nuri's leaves glow on her first sip

Proof of Consistency

Across jars, pouches, posters, merch, and motion, the same crystal leaf-ears, the same emerald eyes, the same dark-green pearls, the same glow. Nuri travels through every format without a single identity crisis.

Built With

Designed start to finish in Recraft Studio: character, logo, packaging, posters, and motion.