What if every Persian flavor had a shape? Inspired by the homemade tradition of Persian sharbat, ...What if every Persian flavor had a shape? Inspired by the homemade tradition of Persian sharbat, ...
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What if every Persian flavor had a shape?
Inspired by the homemade tradition of Persian sharbat, this speculative product design concept explores how familiar tastes can be reimagined as colorful, dissolvable pieces. Each piece is designed to be recognized by its flavor, color, and shape—even before the first sip.
The base of all pieces is powdered sugar or powdered nabat (traditional Iranian crystallized sugar). Natural ingredients—saffron, dried rose petals, sour cherry extract, dried mint, dried malva, orange, lemon, cardamom—are added to create six distinct flavors.
From Lemon & Mint 🌿 to the magical color-changing experience of Malva, Rose & Cardamom 💜→💗, Persian Refresh is a love letter to Iranian hospitality—transformed into a contemporary, portable format.
This is a speculative product innovation concept, not a commercial campaign. It explores the intersection of cultural heritage, food design, and brand storytelling.
Concept, Design & Storytelling by Laleh Sh lalehsh1362@gmail.com
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