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Excited to share my latest branding concept for ClubKeepr.
The logo combines the initials "C" and "K" into a sleek, custom monogram that reflects innovation, connectivity, and professionalism. A vibrant teal gradient paired with a deep charcoal tone creates a modern, energetic identity that stands out across both digital and print applications.
Designed with versatility in mind, the logo maintains its impact on light and dark backgrounds, making it ideal for websites, mobile apps, business stationery, signage, and promotional materials
The network for creativity
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Why do half the skincare and fashion brands launching this year look like they share the same designer?
Serif logotype, tight tracking, one accent color. ✅ It reads as elevated the first time. By the twentieth brand, it reads as a template, not a decision.
Safe typography isn't neutral, it's a choice too, sometimes one that avoids taking a position 🤭.
So I designed a set of mockups with custom letterforms built to argue the opposite: type with weight, texture, and enough attitude to hold its ground on a shelf full of quiet logos. 💅
What's the last fashion or skincare brand whose type actually made you stop scrolling?
That cap, texture and typography fits very well together. This really is different, yet safe. Good work!
