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Coastal Collective | Brand Identity Design
Coastal Collective is a coastal-inspired brand with a relaxed yet refined aesthetic. For this project, I developed a cohesive visual identity that captures the effortless charm of coastal living while maintaining a modern, elevated feel.
Through thoughtful typography, a curated color palette, and intentional design elements, I created a brand identity that feels warm, timeless, and approachable.
The result is a versatile, recognizable visual identity designed to create consistency across digital platforms, marketing materials, and future brand touchpoints.
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Slab & Salt is a brand identity for a handmade pottery studio, built around the warmth and imperfection of working with clay. The centerpiece is a custom wordmark with soft, blobby letterforms that feel hand-shaped and squishy, as if molded straight from the clay.
Playful details bring it to life: a tiny hand reaching up from the “a” as a nod to the maker’s touch, and a small starburst accent that adds a spark of whimsy.
Pottery Studio Logo Design
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Good morning! It always is when it comes to designing ✨stationery✨.
My love for printed objects and, more generally, for editorial design finds peace in designing grids and layouts.
The set I designed for FT Studio, Interior Design Studio by Federica Tomasello, features a 6x9 grid and a pattern, both following the proportions of the logo.
Space, in this case the space of the page, is once again the protagonist of this brand identity.
If you'd like to read the full case study, you can find it at the link: Enjoy it!
Hope you like it!😊
alessia.
Smart thinking at work.