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Kamoova — Unused Logo Concept
No cars. No literal icons. Just the letterforms doing the work.
This unused concept combines a stepped form, forward-moving arrow, and the letter “K” into a distinctive mark that reflects momentum, efficiency, and effortless journeys. ⚡
Designed for a corporate car rental experience that feels clear, confident, and built to scale.
This one didn’t make the final cut — but I’d love to hear your thoughts.
Would you have explored this direction further? 👀
The network for creativity
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