Would you pay a 400€/month membership without needing convincing? This was my challenge with Beau Society, a premium wellness membership in Lyon 💆 Instead of justifying the price, I've built a brand that removes the decision entirely: strategy, creative direction and design, all engineered so that 400€ feels OBVIOUS to the target audience, not expensive. What's more exhausting for you: paying for wellness, or figuring out where to spend it? For me: The second, and I learned it the hard way! 💀

Nice work!

Waves, where a boutique brokerage finally looks the part Live: https://waves29.base44.app/ 🎥 Walkthrough: https://www.loom.com/share/eeb0451ee79c49e78b3d472c90e2ebdb LinkedIn Post: https://www.linkedin.com/posts/pooja-jiyani_giveitaglow-aichallenge-dubairealestate-ugcPost-7481315753653092353-Nggp/?utm_source=share&utm_medium=member_desktop&rcm=ACoAACzAbLYB5itw9Nzo1dK_1QfGeAM478YVj9E Waves is a boutique Dubai brokerage that has spent years earning the trust of high-net-worth clients, backed by a family office with over two decades in the market. But there was a quiet contradiction at the heart of the brand: everything about how they worked was premium, and nothing about their website was. It looked like every other portal. Enquiries came in through WhatsApp and were answered by hand. The leads that arrived after hours often didn't survive the night.

So I rebuilt the entire experience on Base44, not as a redesign, but as the brand Waves always described itself as. A calm, editorial, high-net-worth experience: a curated collection of real developer listings, off-plan projects, developer partners, Dubai community guides, and a full investor toolkit, mortgage calculator, Golden Visa eligibility checker, per-property returns, and a downloadable 2026 investment guide.

At the heart of it is The Waves Advisor, a private AI property concierge, not a scripted chatbot. It greets each visitor, listens, and qualifies them the way a real advisor would: intent, budget, area, timeline. Then it curates and recommends actual listings and offers to arrange a private viewing. Every conversation becomes a qualified lead, captured instantly and routed to the team, so no enquiry is ever lost to the clock again. A one-tap WhatsApp line sits alongside it for clients who prefer to reach the team directly.

And this isn't a concept. I shared it with the Waves team and leadership, and they want to bring it into the brand.

Built with @Base44 #GiveItAGlow

make sure you share a link to the original site so we can see the glow up!