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Taste Test
High net worth buyers do not read. They feel.
In three seconds they decide if a brand deserves their trust or their scroll.
Premium resort real estate. Caribbean market. Multi-million dollar listings.
Which direction passes the three second test?
Vote A or B below.
7 votes
Ends in 1d
Option 2 is brighter
Option 1 got my vote
option two 💯
Option 2 brings in the depth clearly.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Related posts
50 hires.
5.0★ rating.
262 pts.
Top 1% on Contra.
Not bad for a platform we started taking seriously only recently.
Grateful to every client who trusted us with their product, story, and vision.
Next stop: 100 hires. 🚀
Congratulations👏
A New York-based founder of a large real estate consulting agency asked me to work on his rebrand.
He didn't want the look of a traditional agency. He wanted to convey the aesthetics and exclusivity of an ultra-luxury hotel.
His budget was $2,000 for "just a little logo touch-up".
But there is a misconception behind requests like this.
You don't get premium market positioning with just a simple logo tweak.
Visual authority is built on consistency.
If a brand looks "expensive" and reliable, it's because every single touchpoint, from the website to the business card, from the pitch deck to the agency's interior design, right down to the scent of the rooms, speaks the exact same language.
Taking an elegant logo and slapping it on an amateur website won't make you look like a luxury brand.
That’s why when I get these requests, I am brutally honest about the result they will get.
We can design a great logo, sure (and I love doing it). But an isolated logo will never justify the premium rates you ask of your clients.
To position yourself at the top, you need a complete and cohesive system.
True
Vote below and tell us what influenced your decision trust, emotion, prestige, or approachability. 👇
I've been exploring two logo reveal directions for Maque & Associates, both built around the same identity and tagline:
🌑 Concept 01 (Dark Mode)
A cinematic, premium reveal on a dark backdrop with chrome-like 3D reflections on the mark. Feels high-end, authoritative, and emotionally grounded, like a firm that carries weight.
☀️ Concept 02 (Light Mode)
A clean, airy reveal on a light background with flat, modern form. Feels approachable, fresh, and professional, like a firm that opens doors.
7 voted
32%
15 voted
68%
22 votes
Closed
SUrely going for the darker version, it came out really well 🔥 Great balance of creativity and execution. I’m usually into projects like this, so I had to take a closer look at what you’re building.
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