Contra - A professional network for the jobs and skills of the futureProject: Lady L'ameon | ₦200M+ Annual Growth Engine I am leading the digital transformation of Lady
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Project: Lady L'ameon | ₦200M+ Annual Growth Engine
I am leading the digital transformation of Lady L'ameon, shifting the brand from traditional retail into a high-volume, wholesale-driven digital powerhouse.
Key Achievements:
Exponential Growth: Engineered a Q1 strategy delivering 50% YoY growth, establishing an ₦8.6M monthly baseline.
Efficiency Audit: Optimized campaign structures to slash underperforming CPCs from ₦144 to ₦50.38, maximizing ROI.
Omnichannel Ecosystem: Built a "Digital Real Estate" strategy integrating Meta Ads with Google Business Authority (4.3 stars, 312 reviews) and YouTube thought leadership to capture high-intent B2B wholesale leads.
Infrastructure Scaling: Managing high-capacity ad budgets (₦104,580+ daily spend limit) with full synchronization across Meta Ads, Bumpa, and CRM backends.
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Creatives on Contra have earned over $150M and we are just getting started