A camera growing out of an eye with a heavy 84 under it is a memorable idea, and the thin line art against the bold numerals gives it good tension. Contrarian note: the line work is delicate and the 84 is heavy, so at small sizes the camera will disappear and the logo will read...
Thank you so much for the feedback and the contrarian note, Aditya! You make a great point about how the camera lines scale down at favicon size—I'll definitely test a bolder line variation for smaller branding applications. Appreciate you taking the time to share that design tip!
Clean and confident work! The green gradient with the mark feels very modern for fintech - trustworthy but not boring. The app screens look really polished. Curious how you landed on this mark, does it represent growth / movement?
The inflatable flower. Only houseplant I'm guaranteed not to kill. Also, a new object every month is a sneaky good retention hook, people will stay subscribed just to see what's next.
Anima is a self-initiated type design project inspired by vintage print, worn ink and analog photography.
The collection includes two experimental serif typefaces: Anima Editorial, with elegant proportions and contrasting strokes, and Anima Retro, with softer, bolder shapes. Both feature grain built into the letterforms.
I developed the creative direction, custom fonts and promotional artwork, combining AI-assisted exploration with font development. The campaign pairs textured typography with motion-blurred photography to capture a warm, nostalgic mood. FREE DOWNLOAD AT https://twaperdigital.com/anima-retro