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Auric Time — Chronograph Product Ad
A self-initiated concept project created to demonstrate premium
product advertising design for a luxury watch brand.
The Brief
Design a product ad that feels less like generic stock photography
and more like a considered, technical advertisement — the kind of
visual a luxury watch brand would actually run.
The Approach
The design leans into a dark, high-contrast aesthetic with
technical detailing in the background, polished satin black
ceramic textures, and confident, bold typography ("POWER.
TECHNICALITY. ORIGINALITY.") to communicate precision and
craftsmanship at a glance.
Every element — from the lighting on the watch face to the
placement of supporting text — was built to feel expensive and
intentional, not templated.
The Result
A product ad that could sit comfortably in a real luxury brand's
Instagram feed. This project set the visual foundation for Arthur
Atelier's dark, cinematic design style that now runs through the
rest of my portfolio.
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