𝗧𝗵𝗲 𝟱 𝗙𝗮𝘁𝗮𝗹 𝗦𝗘𝗢 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝗕𝗲𝗴𝗶𝗻𝗻𝗲𝗿𝘀 𝗠𝗮𝗸𝗲 𝗶𝗻 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 (𝗔𝗻𝗱 𝗛𝗼𝘄 𝘁𝗼 𝗙𝗶𝘅 𝗧𝗵𝗲𝗺)

Having a great WordPress site means nothing if nobody finds it on Google. 𝗧𝗵𝗲 𝟱 𝗺𝗼𝘀𝘁 𝗰𝗼𝗺𝗺𝗼𝗻 𝗦𝗘𝗢 𝗯𝗹𝘂𝗻𝗱𝗲𝗿𝘀:

Leaving default permalinks as plain IDs.

Ignoring Image Alt Tags and compression.

Missing XML Sitemaps in Google Search Console.

Having multiple H1 tags per page.

Not setting canonical URLs.

𝗕𝗼𝗼𝗸𝗺𝗮𝗿𝗸 𝘁𝗵𝗶𝘀 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 𝘁𝗼 𝗮𝘂𝗱𝗶𝘁 𝘆𝗼𝘂𝗿 𝘀𝗶𝘁𝗲 𝗯𝗲𝗳𝗼𝗿𝗲 𝗹𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴!

Good list. I'd add a 6th: the "Discourage search engines from indexing this site" box under Settings → Reading. It often stays ticked after a staging launch and adds noindex to every page. Small note on #4: multiple H1s aren't a problem on their own for Google; a clear heading structure matters more.

Another set of mockups for Bakedwell

Forest green and mustard with the two bakers in flat illustration is a warm, confident pairing, and the cards read clearly. Contrarian take: the illustrated pair is the strongest asset here, stronger than the wordmark. If I owned BakedWell, I would put those two on the bag and the window and let the logo go smaller.