Planning an app explainer? Decide these three things before choosing the animation style.

Who is watching? A first-time user needs different context from someone who already knows your product.

What is the one feature or problem to explain? Give the video a clear focus instead of squeezing every feature into the same sequence.

What should the viewer do next? Sign up, try a feature or complete an onboarding step—build the ending around that action.

For an animation brief, share your audience, approved app screens, visual references, preferred runtime and deadline. That gives the story and production a useful starting point.

I create animated app explainers and onboarding videos for startups and digital products. Have one in mind? Send me your brief on Contra.