Raso is a visual identity inspired by the vibrant energy of summer and the freshness of the sea. The branding combines a typeface with character and ornamental details that provide personality and distinction, along with a bold palette of lime green and deep blues that evoke sun, water, and sand. The visual system was designed to convey movement, warmth, and a summery spirit, with versatile applications in graphic pieces, packaging, and textile media. The brand celebrates summer as an experience: light, dynamic, and memorable.