I designed and built this hero as a concept for Nation, an AI store builder for first-time sellers. You write one sentence, and Nation builds the store, runs the ads and ships the orders while you approve each step

The brief asked for “a nation, not a SaaS.” A nation is somewhere you travel to, so the hero is a boarding pass for one trip: JOB → OWN, from your 9-to-5 to your own store. The ticket’s only highlight is “First sale,” which promises money without promising a number

Before the ticket I tried a flag, a passport, a main street of shops and a shipping box. The box didn’t make it, but its airmail stripes ended up on the stub

On the live page the two torn halves of the ticket snap together, the page builds around it, and hovering flips it to the back. Below that, one real seller’s story explains the product with the interface set into the sentence

Live site: nation-site-xi.vercel.app Concept work, not affiliated with Nation

The boarding pass idea for "JOB to OWN" is clever. Love that the ticket tears apart as the page builds.

Jordan Racing concept. What if Jordan Brand launched its own racing team? We imagined the full launch, from the Speed Demon campaign and posters to a telemetry inspired website, racing streetwear and a flagship research facility. Basketball heritage meets Formula 1 speed.

Designed by Studio /03

Concept project, not affiliated with Nike or Jordan Brand. Art Direction, Brand Identity, Campaign Design, Web Design, Poster Design, Apparel Graphics, Motorsport, Concept

The grayscale with that one red accent keeps the whole system tight. Telemetry style site is a smart touch.