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Lume is a one-page studio site for a picture atelier in Pinheiros, São Paulo. Est. 2019. Twelve people, two floors, a window that does most of the lighting.
It reads like a house magazine, not an agency deck. Cocoa and cream, terracotta accents, italic Fraunces against Outfit. Slow, held, a little warm.
Pinning the hero photos at slight tilts, like they're tacked to a corkboard, does more to sell 'picture atelier' than any stock hero shot could — the imperfection is the pitch.
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