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FoodOlics – Brand Promotion & Marketing Design
FoodOlics is a restaurant discovery platform that helps users enjoy better deals at their favorite restaurants by encouraging them to visit during less busy hours. By creating a win-win experience for both customers and restaurant partners, the platform offers exclusive discounts while helping restaurants optimize foot traffic and increase customer engagement.
For this project, I was responsible for the complete promotional design strategy across both print and digital media. My role involved creating visually engaging marketing materials that effectively communicated the brand’s value proposition and strengthened its market presence.
The scope of work included designing a wide range of assets such as social media creatives, digital advertisements, banners, flyers, brochures, and other promotional collateral. Each design was carefully crafted to maintain brand consistency, enhance user engagement, and deliver clear messaging across multiple channels.
The visual direction focused on creating an appetizing and modern brand experience through bold typography, vibrant colors, and compelling imagery that resonated with food lovers. By aligning the promotional materials with the brand’s identity and marketing goals, the designs helped increase awareness, attract users, and reinforce FoodOlics’ position in the competitive food-tech industry.
This project allowed me to work on a comprehensive brand promotion system, combining creativity with strategic design thinking to deliver impactful experiences across both online and offline touchpoints.
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The concept that didnt make it through the selection process but majority of the brand language, imagery and the visual identity system were adopted and harmonized with the selected one to create one unity and expand the entire design system.
The logo features a modern, intelligent logomark built around a three-phased star symbolizing curiosity, signal throught the noise, and transformation. Constructed from sharp vertical lines with varying stroke weights, it creates a subtle optical illusion that reflects the brand’s core idea of clarity emerging from complexity. The three phases are conceptually tied to the brand name - Ctrl, Shift, and the final outcome: taste. This is paired with a confident, taste-led wordmark blending script and serif typography to spark intrigue and character.
The overall identity is editorial, bold, and creative-first slightly irreverent yet refined. It is opinionated rather than instructional, community-driven and culture-forward, designed to feel like a living platform rather than a one-off campaign.
The visual system combines pitch-black foundations with shades of grey, accented by subtle color tints, glowy gradients, grainy 3D elements, visual distortions, and futuristic AI-generated imagery, creating a rich, expressive language for rooms filled with artists, technologists, and builders.
You can see full project here
You can see the final selected direction.
Thanks for the feedback in advance, much appreciate your support.
wow, the visual identity is absolutely flawless. this work is fire! 🔥
Hi everyone! 👋
I'm Maria, a graphic designer from Ukraine and a Master's graduate in Marketing.
For the past 3+ years, I've been helping brands bring their ideas to life through thoughtful visual design. I specialize in branding, logo design, packaging, and visual identities, with a particular love for creating clean, modern, and memorable brand experiences.
My background in marketing allows me to look beyond aesthetics and think about how design can support a brand's positioning, communication, and growth. I enjoy combining strategy and creativity to create visuals that not only look good but also make sense for the business behind them.
Over the years, I've had the opportunity to work with clients from different industries and countries, collaborating on everything from startup brands to premium product packaging.
I'm joining Contra to connect with inspiring people, build meaningful collaborations, and continue growing as a designer. Happy to be here and excited for everything that's ahead. ✨
Дуже круті роботи🔥
My sweetest project yet. What do you think?
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