Redesign and Migration of $666K Revenue Music PlatformRedesign and Migration of $666K Revenue Music Platform
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I was brought in to redesign and migrate a music platform doing over $666,000 in revenue.
Not a startup. Not an MVP. A real, working business.
The problem wasn’t sales. It was control and positioning.
The site was running on Shopify Rigid. Limiting. Hard to evolve.
Every meaningful change required workarounds. And the brand had outgrown the way it looked and felt.
So we made two key decisions:
- Redesign the entire experience - Migrate the platform to Framer
Not just for aesthetics but for speed, flexibility, and ownership.
We didn’t just “make it look better.”
→ Rebuilt the structure around how users actually discover and buy → Elevated the brand to match the level of revenue it was already doing → Simplified the experience so the products felt premium, not crowded → Gave the founder full control to update and ship changes without friction
No more dependency. No more slow iterations.
Just a site that can evolve as fast as the business does.
The result?
A platform that finally reflects the scale it’s operating at and can keep up with where it’s going next.
Because at a certain level, your website isn’t just a store
It’s infrastructure.
And if it slows you down, it’s already costing you money. Check it out: https://wavescrate.com/
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Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started