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Keep your Google Business Profile updated to improve local visibility and help more customers find your business.
A complete and active profile can make a big difference in local search.
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Thousands of searches. Almost no clients.
That's where Richard Reid's website was when we started working together. Richard is a psychology-led leadership coach for founders, CEOs and senior leaders, and his site was ranking. Just not for the right people.
When I sorted every search the site appeared for by intent, 60% were people researching psychology topics. Only 5% were people actually shopping for a coach.
So instead of chasing more traffic, I rebuilt the strategy around that 5%:
Mapped the private pressures each of his three audiences carries, from the 3am thought to what they're really buying
Separated his two sites so they stopped competing for the same searches
Restructured the service hubs
Rewrote the homepage and about page to lead with who he helps and what he solves, with one clear route to a consultation
The old homepage said "Elevate Your Leadership with Richard Reid". The new one tells a founder or C-suite leader, in the first line, that this is for them.
Both pages are live. Full case study on my profile.
If your site gets traffic but not enquiries, the fix usually isn't more traffic. It's knowing which visitors matter and writing for them.
So cool! It’s a great reminder that more traffic doesn’t always mean better results. Understanding search intent and speaking directly to the right audience really can make all the difference. I especially like how the strategy focused on turning the existing traffic into...
They said ranking a new blog on Page 1 of Google in 2026 is impossible.
While everyone is busy spamming generic AI content and watching their traffic drop, here is what happens when you focus on real research and strategy instead:
30 days after launching content on a new site:
👉 13.4K Impressions in the US
👉 7.1 Average Position on Google
👉 43 Clicks (and climbing fast)
How do you beat the AI noise?
Entity & Intent Mapping: Building content for answer engines, not just basic keywords.
Topical Authority: Structuring deep content clusters that Google actually trusts.
AEO / GEO Focus: Optimizing for both traditional search and AI search engines.
Raw AI content gets buried. Precise, strategic content ranks.
Now that the impressions are locked in, the next phase is tuning CTR to drive conversions!
13.4K impressions at position 7.1 with 43 clicks says the next lever is the click itself. Will you test titles and meta first, or the visuals in the snippet too?
Your Business Could Be Missing Local Customers!
When customers search for services near them, does your business show up?
Local SEO helps businesses improve their visibility on Google Search and Maps, attract relevant local traffic, and connect with customers ready to take action.
From Google Business Profile optimization to local keyword targeting, the right SEO strategy makes a difference.
Is your business showing up where your customers are searching?
Solid breakdown. One step I'd add from local projects: the profile work doesn't end at setup. Replying to every review (good and bad), and using the Q&A section to answer the exact "near me" questions customers ask, keeps the profile active in a way Google can see. Then check...