My entry for the Kittle Challenge - A short Ad for a concept coffee roast house, “The Great Owl”. The ad had to strategically feature an owl, a visual tie-in to the brand's emblem.
I started with a script to help guide the scenes I needed to create. Then I explored with prompting image variations to support the script.
I then paired images to create AI video sections. Finally linking all the AI videos together using DaVinci Resolve to create the ad.
Tools used: Kittl- Imagery & Video generation, DaVinci Resolve - Video editing
The green version catches my eye first: the dark olive lid gives the lighter jar a clear focal point. I would also test the small white label text at thumbnail size, since the soft lighting reduces its contrast in both versions.
Wrapping up another brand identity project for a workforce management company.
We're currently putting together the full case study, but here's an early look at some of the visuals. Really pleased with how this one has come together!
We explored several distinct creative directions before arriving at the final identity. And there's plenty of interesting work that didn't make the cut.
While we prepare the full case study, I'm thinking of sharing some of those rejected directions and the thinking behind them.
Would you be interested in seeing what didn't make it?