Maison du Rideau — Creative Advertising Campaign & Visual Storytelling A humor-driven print and b...

Maison du Rideau — Creative Advertising Campaign & Visual Storytelling A humor-driven print and b...Maison du Rideau — Creative Advertising Campaign & Visual Storytelling A humor-driven print and b...

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Jean-Fabien LAISNARD

• Sep 17

Maison du Rideau — Creative Advertising Campaign & Visual Storytelling A humor-driven print and billboard advertising campaign designed for La Maison des Rideaux. The objective was to frame high-end curtains not just as decorative textiles, but as an essential shield for home privacy and peace of mind.

The Consumer Insight & Concept You can't choose your neighbors or their lack of taste, but you can choose what you see from inside your home. The campaign uses visual hyperbole—an over-the-top, eccentric neighbor—to highlight a universal pain point: intrusive vis-à-vis.

The Art Direction & Execution As Senior Art Director, I conceived and executed a high-impact "Before / After" storytelling visual system:

Visual Storytelling & Contrast: Juxtaposed an absurdly cluttered, colorful exterior scene with a sleek, minimalist interior framed by dark blackout curtains.

Instant Brand Benefit: Positioned the product as the ultimate solution for instant privacy, delivering a clear message through humor rather than traditional product feature listing.

Multi-Format Adaptation: Engineered the concept to scale effectively across large-format OOH billboards, magazine spreads, and digital social ads.

Art Direction Creative Direction Creative Strategist Adobe Illustrator Adobe InDesign Adobe Photoshop

Sam Stoof

pro

• Sep 14

Wonder -- Visual Expressions

Completed work

Brand Design Logo Design Illustration Adobe Illustrator Adobe Photoshop Figma

Rohan Ahmed

pro

• Sep 14

The restraint in the warm palette really lets the sound-object concept breathe—especially that shift from readable type to atmosphere.

M Aadil Ali

• Sep 14

I Just Created HYDRUM VEIL 🔥

HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.

The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?

Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.

Drop your replies in cmnts.....!!!!! 🙌

Completed work

branddesigner tastetest Brand Design Graphic Design Packaging Design Adobe Illustrator Adobe Photoshop Claude

Jose Luis

• Sep 14

That pumpkin orange + twilight violet combo is 🔥

Really strong visual direction.

Alex Aperios

pro

• Sep 14

I’ve been slowly updating all of our project imagery across a new website update and and our internal decks. Logos are only a small fraction of what we do for clients now, but I still love starting there. They often set the tone for the wider identity, the visual language, and the story we’re trying to tell. Also, pretty satisfying seeing some of my favourites all together on one page.

brandingstudio Logo Design visualidentity