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Made a collab with Jose Benavidez Sr!
For context, he's a professional boxer and father of WBC Super Middleweight Champion David Benavidez, one of the most feared punchers in the sport right now. So I decided to create a comparison post showing where the Benavidez family story started: Jose Sr. and Jr, growing up in the same tough neighborhood, with the father literally coaching his son from day one.
The post got 6,469 likes and is still climbing.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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They thought it was a dance.
It was the first successful motion test.
Theme: Reimagine CapCut
I Reimagine CapCut as a premium barbershop brand in the 2000's, born from a single truth hidden inside CapCut's name: the most powerful creative act isn't editing footage, "it's editing yourself".
In this world, the barbershop chair is the timeline, the mirror is the preview screen, and walking out the door is pressing export. Every service is named in the language of editing. The First Cut, The Edit, Final Export, because every visit is a new draft of who you are. The barber, like the tool, disappears. What remains is only you.
The visual identity is built directly from CapCut's DNA. The iconic X mark is transformed into an open pair of scissors, two crossing blades, finger rings at the handles, with CapCut's signature Bright Blue #00CAE0 burning at the pivot point and tracing the cutting edges.
THE CUT is built for creators who understand that how you look on screen starts with how you look in the mirror. Your face is the footage. Your style is the content. And every great piece of content starts with one clean cut.
"We don't cut hair. We edit you."
Building a Premium Identity: Using Minimalist Visual Storytelling to Drive Luxury Positioning for Apamiam Face Cream.
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The Strategy: I repositioned the brand as a "lifestyle essential" rather than just skincare. Using my experience in minimalist design, I created a sophisticated, cohesive visual language that highlighted the tactile, sensory experience of the product.
Amazing!
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