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Not every good ad has to be fast ⏱️
most Meta ads are cut to shout at you in the first second, this one takes a calmer route
I edited this for a watch brand with natural pacing, room to breathe and B-roll of moms in real
everyday moments, so it feels like a day you recognize and not a sales pitch
the watch just shows up where it belongs, on a wrist, in the middle of life
what stops you on an ad, speed or something that feels real? tell me below 👇
if your ads need an edit that feels this natural, my DMs are open
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A quick exploration of two different directions for a wellness product ad.
One focuses on the product, while the other brings more attention to the product information.
These are early explorations, just to get a feel for the brand and its visual direction.
I’d love to hear your honest thoughts. Which direction feels more effective, and what would you improve?
1 voted
50%
1 voted
50%
2 votes
Closed
Honest take: the information-first direction wins for me. "It isn't always about body fat" is a proper hook — it speaks to the actual worry behind the product, so it stops the scroll. The product-first shot is gorgeous, but it reads more like a product page image than an ad. One...
Hi Contra, I'm Loke from Winslov Media in Copenhagen 👋
I help Shopify and DTC brands with Meta ads, from setup and testing to the creatives that stop the scroll.
I like ads that don't look like ads. A search bar, a sticky note, a bit of simple math. They feel like content, so people actually read them.
Here are 4 new concepts I made for fictional brands to show the style.
I'm taking on a few new brands in the UK and US. If your Meta ads feel stuck, send me a message.
Which one would make you stop scrolling?
The yellow sticky note ("Biscuit deserves better than gas station treats") stops me first: a human voice and one colour pop on a quiet layout. The $1,209 back math ad is a close second, the number does the selling.
