Meta Ad Concepts and Creative Testing for Shopify BrandsMeta Ad Concepts and Creative Testing for Shopify Brands
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Hi Contra, I'm Loke from Winslov Media in Copenhagen 👋
I help Shopify and DTC brands with Meta ads, from setup and testing to the creatives that stop the scroll.
I like ads that don't look like ads. A search bar, a sticky note, a bit of simple math. They feel like content, so people actually read them.
Here are 4 new concepts I made for fictional brands to show the style.
I'm taking on a few new brands in the UK and US. If your Meta ads feel stuck, send me a message.
Which one would make you stop scrolling?
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Ivan's avatar
pro
• 1d
The yellow sticky note ("Biscuit deserves better than gas station treats") stops me first: a human voice and one colour pop on a quiet layout. The $1,209 back math ad is a close second, the number does the selling.
Loke's avatar
Thanks Ivan, appreciate you breaking it down! That’s exactly the idea with the sticky note, it should read like a note from a friend, not an ad. And agreed on the math one, a specific number sells better than any adjective. If you had to test just one on a cold audience, which would you start with?
Ivan's avatar
pro
• 1d
For a cold audience I'd start with the math ad: a specific number and a clear claim work before people know the brand. The sticky note is better for warm audiences who already know the product.
Loke's avatar
Exactly! It’s great when people can see the thinking behind what I’m trying to achieve.
Just out of curiosity, is this something you’d be interested in yourself, or do you know anyone who might be interested in what I’m doing?
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