Bold. Industrial. Engineered. The RKS monogram hides a double-arrow in the S, representing input ↔ output - built for a manufacturing brand that moves product both ways.
Building a brand? Let's design something that stands out.
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Coming from an architectural background, I approached MODUS Build with a particular appreciation for precision, proportion, and thoughtful design.
The challenge was to create a distinctive identity that communicates these values without relying on conventional construction imagery.
The concept was built around a simple typography idea: “The Measure of Good Building.” A small detail above the letter M represents a reference measure - a fixed length against which other dimensions can be measured. This subtle intervention gives the logo its meaning and connects it directly to the brand's philosophy.
I carried this idea into a cohesive visual system, bringing together typography, graphic patterns, brand applications, and website design.
For me, the most rewarding part was creating something visually refined yet purposeful, where even the smallest detail has a reason to exist, keeping the same principle as in architecture.
MARLOW is a modern fashion and clothing brand identity built around individuality, everyday style, and self-expression.
The branding combines a custom rounded wordmark, bold M monogram, warm red tones, and minimalist typography to create a confident and recognizable fashion identity.
From logo design and brand guidelines to apparel graphics, clothing labels, hang tags, packaging, shopping bags, stationery, and advertising campaigns, MARLOW creates a cohesive visual experience across fashion and lifestyle applications.
That rounded M monogram in warm red sounds like it carries the whole system. Fashion identities live or die on the small touchpoints, so going all the way down to hang tags and labels is exactly right. Which piece of the rollout was the trickiest to keep consistent, the packaging or the apparel graphics?