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A copywriter walks into a Nigerian fashion store…
The clothes are beautiful.
The prices are fair.
The owner has hundreds of photos on Instagram.
But people are looking—not buying.
I check the captions.
Almost every post says:
«“Beautiful quality outfit available. DM to order.”»
Technically, nothing is wrong with it.
But it creates two problems.
First, it tells me what you have—not why I should want it.
Second, “DM to order” adds friction.
Now I have to ask for the price, ask about my size, wait for a reply, and then decide.
Every extra step is another chance to lose the sale.
But here's the bigger issue:
Your customer isn't thinking,
«“I need a beautiful quality outfit.”»
She's thinking,
«“I have an event next Saturday. What am I wearing?”»
That's what your copy should speak to.
And no, you don't need a 500-word caption.
Even two lines can shift the focus from the product to the person buying it.
Instead of:
«“Beautiful quality outfit available. DM to order.”»
Try
Got an event coming up? Here's the outfit that makes you stop asking, ‘Does this look good on me?’ Available in sizes 8–16. ₦XX,XXX. Order here.”»
Same clothes.
Same seller
Different words. Less friction. More reason to care.
Don't just tell people what you're selling.
Give them a reason to see themselves buying it.
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Should the site wear the product's color, or step away from it?
Same chair, two backgrounds. That one decision changes what the page is for.
01 - Tone on tone. The background borrows the product's hue. Edges soften, everything reads as one material. Mood over clarity, perfect for editorial stories and lookbooks.
02 - Contrast. Pull the background far away in lightness and the silhouette snaps into focus. Clarity over mood, built for product pages and launch heroes.
Neither is "better". One sets atmosphere, the other sells the object.
Which side do you reach for first when you start a page?
71 voted
59%
50 voted
41%
121 votes
Closed
I'm Najeeb, a senior UI/UX and Product Designer with 3+ years of experience helping founders and growing businesses translate ambitious ideas into digital products that are simple, intentional, and built to perform.
My process is deliberately end-to-end: user research and strategy to understand the real problem, wireframing and information architecture to structure the solution, high-fidelity UI and interactive prototyping to bring it to life, and scalable design systems to keep it consistent as the product grows. Nothing ships on instinct alone — every decision is grounded in how real users actually behave.
I've led design across wellness, media, and tech — including brand and product work for Rewild Breathwork, Essentia, Motum, and Siena Film — each project shaped to balance user experience with measurable business outcomes like conversion, retention, and trust. I work across web, iOS, and Android, with particular attention to the small interactions that make an interface feel considered rather than generic.
Core strengths:
Full-cycle UI/UX process: research → strategy → wireframes → prototype → design system
iOS & Android app design, with a strong focus on micro-interactions and usability
Product design that ties directly to business goals, not just aesthetics
Clear, structured communication — you'll always know where a project stands
If you're looking for a designer who can own a product end-to-end and deliver work that feels premium and performs, I'd welcome the opportunity to work together.
Skills/tags: UI/UX Design, Senior Product Design, App Design (iOS/Android), User Research, UX Strategy, Wireframing, Interactive Prototyping (Figma), Design Systems, Information Architecture, Micro-interactions.
thats amazing presentation
A look at the brand guidelines for SOTO - Fashion forward wearable tech for OpenAI with a point of view on privacy 👀
Really like how the guidelines give the brand a clear point of view. Wearable tech can easily look generic, but this feels much more intentional.