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A bold visual identity created for DJ Bruno X, translating the energy of electronic music into a distinctive, dynamic and recognizable visual system.
The dark, almost coded typography treatment fits an electronic DJ identity so much better than anything overly glossy would have. Was translating "the energy of the music" into a static logo system the hardest part of the brief, or did that come naturally once you had the sound reference?
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A 16-bit signal has 65,536 steps. No waveform in this brand is allowed to be a curve.
SINE/16: pixel type, a staircase slash, one cyan light per frame, hands on everything.
Full case study ↓
No curves allowed is such a fun rule to build a brand around. The staircase slash is clever.
