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A bold visual identity created for DJ Bruno X, translating the energy of electronic music into a distinctive, dynamic and recognizable visual system.
The dark, almost coded typography treatment fits an electronic DJ identity so much better than anything overly glossy would have. Was translating "the energy of the music" into a static logo system the hardest part of the brief, or did that come naturally once you had the sound reference?
The network for creativity
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took us 2 weeks to design this page
1st week:
- Research
- Copywriting
- Wireframing
2nd week:
- colors & typography
- custom illustrations
- pixel-perfect UI
the client loved the final results
then came another 2 weeks of development to bring every detail to life
Amazing work
So creative project
Sportsbook Aggregator & Fan Rewards App UI Design
Gamifying sports betting loyalty is the next frontier of fan retention.
We designed this multi-account Sportsbook Aggregator & Fan Rewards App UI for Sporty, a platform created to unify sports betting accounts, reward fan engagement, and track leaderboard ranks. Built for iGaming startups, sports betting operators, and affiliate SaaS platforms, this high-impact dark-mode interface transforms fragmented betting activity into a gamified loyalty ecosystem.
The Problem We Solved
Bettors frequently jump between major sportsbooks (DraftKings, FanDuel, BetMGM), leaving their user activity fragmented across platforms. Meanwhile, betting brands struggle with long-term player retention once sign-up bonuses expire.
This concept solves the disconnect by introducing a centralized loyalty hub where users sync their favorite sportsbooks, earn universal points per bet, compete on hyper-local leaderboards, and redeem points for cash payouts or gift cards.
Key Features & UX Highlights
Seamless Sportsbook Integration: One-tap API connector interface allowing users to link accounts like DraftKings, FanDuel, and BetMGM while offering point multipliers (e.g., $2\times$ bonus points).
Multi-Tier Fan Leaderboards: Real-time ranking tables categorized by Team, City, National, and Fanbase levels to drive friendly social competition.
Unified Rewards Store: High-contrast wallet dashboard displaying total reward balances ($2,450\text{ Points}$) alongside instant cash payouts ($25, $50) and discount redemptions.
AI-Powered Personalization: Integrated "Sporty AI" tab designed to suggest optimized betting insights and customized reward opportunities.
Building an iGaming, Sports Betting, or Loyalty SaaS Platform?
Whether you're an ambitious founder validating a next-gen sports aggregator MVP or scaling a global fan engagement ecosystem, we craft conversion-focused UI/UX that drives player lifetime value (LTV) and long-term retention.
sportsbookappdesignsportstechmobiledesignProduct DesignUI DesignUX DesignAdobe XDFigmamobileappdesign
