Five things I look at first when someone sends me their website. One. The headline. Does it immed...Five things I look at first when someone sends me their website. One. The headline. Does it immed...
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Five things I look at first when someone sends me their website.
One. The headline. Does it immediately tell me what you do and who you help. Not a clever tagline. A clear, specific statement.
Two. The call to action. Is there one obvious next step or are there five competing buttons all asking for attention at the same time.
Three. The mobile experience. Pull up your own site on your phone right now. Is it easy to read, easy to navigate, easy to act on. If not, you are losing people before they ever read your copy.
Four. Social proof. Testimonials, client names, case studies, results. Something that tells a stranger they can trust you before they have spoken to you.
Five. The about section. Does it open with something your ideal client would recognise about their own situation, or does it open with your job title and qualifications.
Most websites I see are missing at least two of these. Usually three.
If you want to know where yours stands, I have a free homepage blueprint that walks you through exactly this. Download it here: berniceebenezer.com/resources/the-ultimate-home-page-checklist
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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started