The hardest part of redesigning my own site wasn't the design. It was deleting the copy I wrote a...The hardest part of redesigning my own site wasn't the design. It was deleting the copy I wrote a...
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The hardest part of redesigning my own site wasn't the design.
It was deleting the copy I wrote a year ago and admitting it sounded like nobody in particular.
Rebuilt the whole thing. Case study below.
Diego's avatar
Deleting a year-old version of yourself is honestly the hardest part of any self-rebrand, copy included. What made the old lines feel so anonymous in hindsight, was it the tone or just that it was written for nobody in particular like you said?
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