RGM Analytics is an internal platform I designed for a global consumer goods company to help their product and sales teams keep track of how brands are performing across markets. They had an enormous amount of commercial data — pricing, growth, distribution, assortment, promotions — and no single place to look at it. The real problem wasn't access to the numbers. It was that reading them took an analyst. I wanted a tool the sales team could open on a Monday morning and actually understand.

I worked on this from the early requirements and research stage through wireframes, the design system, and the final high-fidelity screens. A lot of the work went into the charts. Scatter plots, waterfalls, stacked bars, heatmaps and price ladders all had to hold up when you're comparing dozens of SKUs across several markets at once, so I built them as a proper pattern library rather than styling each one as it came up. The colour tokens and components were tested for contrast so nothing gets lost in a dense table. Price laddering, pack architecture, market growth and assortment analysis each answer a different question, but they all look and behave like the same product.