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Logo and Icon Design for a Cafe/icecream parlor called "Penguin Cafe". The cafe was inside an airplane model hence the "Pilot Penguin"
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great work 👌
Dark. Precise. Built for momentum.
Pacer is a full brand identity system designed for a modern SaaS product that communicates speed, focus, and technical confidence through atmosphere rather than complexity.
The visual language is built on deep contrast near-black backgrounds fractured by cold teal light bleeds and subtle film-grain texture that gives the brand physical weight. The custom logotype uses a geometric "P" mark with architectural cutouts, making the letterform itself feel engineered rather than simply styled.
The in-hand phone mockup captures the brand in its most honest : a glowing teal splash screen held casually, lit dramatically, and grounded in real context. No floating devices on white backgrounds. The product feels alive.
What's included in this project:
- Custom wordmark & logomark
- Dark background brand reveal visual
- Product mockup photography direction
- Color system: deep black, teal gradient, off-white
- Grain texture & light bleed treatment
Built for:
SaaS startups, productivity tools, and performance-driven tech brands that want an identity with edge one that feels as fast as the product it represents.
One of my first posts on Contra, with the Artemis II mission and current # on Contra, this seems like the perfect time to revisit it.
My golden standard when creating brand guidelines to this day remains the 1975 NASA Graphic Standards Manual.
It represents NASA's vision at the time and gives a very comprehensive view of their elements.
Keep in mind this document is in large part still used today, yet it was created almost 50 YEARS AGO!
One element specifically I've taken from this and use in almost all guidelines I create is a square grid over which the logo is overlayed, for reproduction on surfaces where printing in clear dimensions is not possible - use the grid.
"The NASA Graphics Standards Manual by Richard Danne and Bruce Blackburn is a futuristic vision for an agency at the cutting edge of science and exploration."
This is sooo cool! I love these type of posts
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