At Cazen studio, we unify strategy and creativity to build atmospheric and enduring brands that reflect the physical and experiential excellence of our clients' spaces.
To us, every great partnership starts with a real conversation. The other day, over coffee in Paris with a client, we found ourselves talking about conscious digital evolution, the rise of holistic studios in Paris and New York, and movement.
There is no culture without connection, and no expansion without feeling.
They say design is the brain of function. We prefer to call it a open door to the senses, a mirror of our sensitivity and humanity.
It's a fictional Chinese neighborhood restaurant I'm designing around the hours between today and tomorrow. Somewhere to have a proper meal, sit for a while, and maybe stay a little longer if the conversation isn't over.
I've been developing its identity around that everyday feeling, from the hand-drawn lettering and late-night atmosphere to the packaging and service objects, some of which have gotten a little out of hand.
Here are a few experiments from the project so far. Still a lot to explore.
The restaurant doesn't exist, but apparently its takeout already has places to be.
Love this! Turning a takeout box into a handbag is genius — strong brand storytelling. I do brand & packaging concepts like this too, my DMs are open for collabs. 🔥
Sylken is a feminine silk footwear brand built around the balance between elegance, softness and confidence. The visual identity explores a contemporary interpretation of femininity, combining romantic elements with a refined and distinctive brand personality.
A palette of soft pink and rich red brings together warmth and sophistication, while the logo pairs classic serif typography with delicate handwritten details for a more personal touch. A custom brand symbol extends the identity beyond the wordmark, creating a recognisable visual element that reinforces the brand's character across its applications.