Got a welcome email from Wicked Gud the other day. Fun name, strong packaging on the shelf, but the email didn’t carry the same energy. Couldn’t help but reimagine it. 🤍
Busywork brings customer data, conversations, AI, and workflows together.
The design challenge was therefore less about showing everything the product can do and more about creating a clear narrative around why the product matters.
The result is a concept focused on progressive storytelling, helping visitors move from problem → product → capabilities → value → action.